Local Search Marketing

Local Search Marketing and Reputation Management


In the never ending effort to make the web better, search results are delivered to us based on our geographic location. With the addition of mobile devices, these localized results are where your potential customers are.

One of the most important marketing aspects for businesses operating in a local or regional area is to be there, giving the search engines all the proper information regarding where you are on your website, and across application and directory listings. These listings already exist for your business, but you probably have never seen them and are missing out on an important engagement point with your customers.

With the high adoption of review websites like Yelp, it’s also important to gain and manage reviews and mentions of your business. Potential clients and customers want to see what kind of experiences people have with you and these reviews are proven to help them make the decision of whether to do business with you or not.

Populuxe will gather, optimize and manage reviews and geographic listings. We’ll get you in front of your local audience and keep you there. We’ll get the conversation going and help manage it with your input.

We love to help local business. We believe in creating a a strong local economy and that local businesses are the backbone and job creators of our communities. We’ve always been a part of marketing the Buy Local movement in the Capital Region, with a strong connection to Local First of the Capital region.