What’s a Marketing Technologist?

What the heck is a Populuxe Marketing Technologist anyway?

Pop-u-luxe n. A futuristic design style of the late 1950’s and 60’s with pastel colors, synthetic materials, stainless steel and evoking a sense of populism and popular luxury. Influenced by the publics fascination with the space age, atomic age and the growing car culture in America. Examples include the “Welcome to Fabulous Las Vegas” sign, the TWA Flight Center at JFK, and vintage Motel signs.

Market-ing Tech-nologist n. A master alchemist who makes magic at the intersection of marketing and technology. Since marketing and technology have become so deeply entwined, in order to take advantage of the benefits the marketing technologist must be proficient in the following:

  • Data and Analytics
  • Marketing Applications
  • Advertising Networks
  • Social and Mobile
  • Content Marketing
  • Web Mechanics
  • Software Programming
  • IT Operations

A Populuxe Marketing Technologist will give you a popular, luxurious asthetic, and provide your business with the technology skills needed make the most of the modern intersection of marketing and technology.