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Marketing Assessment

Do you have a web developer, a search marketing agency, a public relations group, traditional marketing person, a social media agency… an so on and so on? Or maybe you’re trying to juggle all these things on your own as a small business owner? Either way, the result is the same. Ineffective, expensive and disjointed marketing and messaging that keeps you chasing your tail and running in circles. At Populuxe, we have extensive experience across all media channels . Best of all we know how to evaluate the right opportunities for you, the ones that can produce real, measured results, not just that old-fashioned “top of mind” advertising those pesky advertising sales reps keep telling you about.

We’ll look at what you’ve been doing, what you’ve been spending and come up with a strategy tailored to your business. We’ll create a plan based on your budget to help your marketing do more while you spend less. Our strategies will incorporate all the right components for you, across all the right channels, web, email, print, public relations, search marketing, social media and more. We’ll get to know who you are, what makes you special and get everything pointing in the right direction for your success. No more juggling. No more stress. Best of all, we’ll give you an initial assessment at no cost. Just call or email us and we’ll do a review for free. Almost as good as free lunch.

Local Search Marketing and Reputation Management

In the never ending effort to make the web better, search results are delivered to us based on our geographic location. With the addition of mobile devices, these localized results are where your potential customers are.

One of the most important marketing aspects for businesses operating in a local or regional area is to be there, giving the search engines all the proper information regarding where you are on your website, and across application and directory listings. These listings already exist for your business, but you probably have never seen them and are missing out on an important engagement point with your customers.

With the high adoption of review websites like Yelp, it’s also important to gain and manage reviews and mentions of your business. Potential clients and customers want to see what kind of experiences people have with you and these reviews are proven to help them make the decision of whether to do business with you or not.

Populuxe will gather, optimize and manage reviews and geographic listings. We’ll get you in front of your local audience and keep you there. We’ll get the conversation going and help manage it with your input.

We love to help local business. We believe in creating a a strong local economy and that local businesses are the backbone and job creators of our communities. We’ve always been a part of marketing the Buy Local movement in the Capital Region, with a strong connection to Local First of the Capital region.

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